Ensuring that no child or adult goes hungry is an ongoing struggle in communities across the United States. At Virtua, we are working hard to ensure our neighbors, regardless of what zip code they call home, have access to the fresh, healthy, and affordable foods they deserve.
Together, we can create a healthier tomorrow.
About Eat Well
With the help of our philanthropic partners, Virtua’s food access program has made a significant impact on the lives of thousands of families in our community.
Since 2017, our Eat Well Mobile Farmers Market and Eat Well Food Pharmacies have become trusted resources that our community and patients have come to rely on. In 2021, Virtua launched the latest component of its food access initiatives: the Eat Well Mobile Grocery Store. Powered by philanthropy, this year-round, 40-foot store-on-wheels is the newest addition to Virtua’s portfolio of programs that position food as a form of medicine.
The Eat Well Mobile Grocery Store offers fresh, healthy, and culturally relevant foods at below-market prices to residents of Burlington, Camden, and Gloucester counties – particularly in under-resourced areas known as food deserts that experience higher rates of obesity, diabetes, and other diet-related diseases. With its aisle of fully stocked shelves, coolers and freezers, this store on wheels is light and bright, accessible (it has a wheelchair lift), and welcoming. Customers are able to browse and shop with dignity, just as they would at any grocery store.
Virtua has set a $4 million fundraising goal to cover the cost of retrofitting the bus, renovating and outfitting a warehouse, hiring staff, and underwriting the cost of the program for its first five years. Thanks to many generous philanthropic investors who have stepped forward, the Eat Well Mobile Grocery Store is already having tremendous impact for our neighbors in need.
Launching a grocery store on wheels takes thoughtful planning, collaboration with our community, and partnership with generous donors and supporters.
With help from several early investors and partners, we are making progress each day. We are grateful to all the individuals, businesses, and community organizations who have joined us to support this exciting initiative. We are especially thankful to the following Founding Philanthropic Partners who have contributed $100,000 or more to our Eat Well Mobile Grocery Store.
Bank of America
Michael and Yvette Jordan
Kelly Benefits Strategies
NFI and the Brown Family
Parker Private Wealth Management Group of Wells Fargo Advisors
Bob & Donna Platzer and Family / Town Square Real Estate
Marvin Samson Foundation
The Tepper Foundation
Virtua Health Medical Staff South
We hope you will consider joining us in this exciting venture, and give our neighbors the chance to shop, eat, and thrive!
Eat Well Mobile Grocery Store Celebrates 1,000th Customer
June 3, 2021 — Since hitting the road in February, Virtua’s “Eat Well” Mobile Grocery Store has taken off! The store-on-wheels recently served its 1,000th customer.
“People are really enthusiastic about the Mobile Grocery Store,” said April Schetler, assistant vice president of community health engagement at Virtua. “We’ve already exceeded our three-month goal of 720 transactions by more than 20 percent – getting even more fresh, nutritious food into the homes of those who need it most!”Read News Release